Performance Creative Review
Find what makes the brand harder to understand, trust or buy from.
LOVERBOYYY♥
Creative people
Performance Creative for Meta + TikTok
Creative people
actually believe.
LOVERBOYYY♥ helps brands turn customer doubt into UGC, social content and paid creative built for Meta, TikTok, Reels and Shorts. Send a simple brief with the product, platform, goal and timing. Cody will recommend the smallest useful next step.
- Founder reviewed
- Canadian dollars
- No fake performance claims
- Smallest useful test first
- 01Find the doubt
- 02Build the proof
- 03Package the asset
- 04Ship the next test
Human creative. Built to perform.Canada-based · remote
What loverboyyy♥ does
Stop sounding like an ad. Start earning belief.
Most brands do not need more random content. They need clearer proof, stronger hooks and creative that makes the offer easier to trust.
UGC Content
Human testimonials, demos, founder-style proof and product explanation.
Paid Social Creative
Hooks, scripts and vertical assets your team can test on Meta and TikTok.
Organic Social Content
Reels, TikToks and Shorts that make the brand feel clearer and more alive.
Launch Cleanup
Profile, page, offer and content-system cleanup for brands that need trust fast.
Creative Partner
Ongoing concepts, production and refreshes when a brand needs a steady creative lane.
The creative loop
Every asset should make the brand easier to believe.
01Find the doubt
What would stop a real person from believing this offer?
02Find the proof
What needs to be shown, said or demonstrated to reduce friction?
03Build the angle
Turn the proof into a specific hook, script and creative direction.
04Create
Film, edit and package the asset for the platform and placement.
05Deliver
Send clear files, usage notes and next-step recommendations.
06Test
The authorized brand team launches through the agreed channel.
07Learn
Use real feedback and performance signals to decide what to make next.
↻Refresh
Keep improving the creative without losing the human truth.
Clear scope: creative does not guarantee revenue, customer acquisition, ROAS or GMV. Media buying, account access and campaign management are included only when separately agreed in writing.
Ways to work together
Simple entry points. Clear next step.
Start small, learn fast and only expand when the creative need is real.
Performance Creative Review
Best when the next move is unclear
A focused review for brands that want a cleaner creative direction before buying a full content package.
- Creative, offer and trust-gap review
- Simple action plan for what to make next
- Recommended first asset or campaign direction
Performance Creative Sprint
Best first paid test
A practical sprint for brands that need human UGC, product proof or paid-social creative built around one clear objective.
- Hooks, scripts, filming and editing
- Meta, TikTok, Reels or Shorts-ready exports
- Written quote in Canadian dollars before booking
Creative Partner
Custom monthly lane after proof
An ongoing creative lane for brands that have a real testing rhythm and need fresh concepts without rebuilding the process every month.
- Recurring hooks, scripts and creative refreshes
- Monthly learning review based on verified signals
- Built only after fit, approvals and economics make sense
Paid usage, raw footage, creator whitelisting and exclusivity are quoted by scope. Organic posting rights and deliverable usage terms are confirmed in the brief.
Commerce creative
Product proof. Platform-aware.
Creative can support ecommerce, affiliate, TikTok Shop and GMV-oriented workflows when the brand, seller account, platform and market are eligible.
Selected work
Real products. Human delivery.
A rights-cleared example of Cody's on-camera range. Tap to watch it in place.
Role is stated exactly. No strategy, editing, partnership, performance or revenue result is claimed.
Open the full portfolio
Founder
Close to the work. Close to the customer.
Cody Laughlin
Founder & Performance Creative Director
Cody leads the growth diagnosis, strategy, customer psychology, creative direction and client relationship behind LOVERBOYYY♥. Clients work directly with the person accountable for the recommendation, without account-layer handoffs.
As a fitness coach at F45 Blue Mountain and a former boutique spin instructor in Toronto, Cody brings real category fluency to fitness, wellness and lifestyle creative. These roles provide practical perspective, not endorsements by either business.
FAQ
Good briefs start with clear expectations.
What do clients receive?
You receive the finished vertical videos plus the concepts, hooks and scripts included in the agreed scope. Deliverable count, aspect ratios and export specifications are confirmed before production.
What is the typical turnaround?
Timing depends on product delivery, scope and feedback. A delivery schedule is confirmed in the brief; monthly lanes run on a recurring cadence designed around approvals and launch needs.
How many revision rounds are included?
Revision terms are set by project scope. The brief separates in-scope refinements from reshoots, new concepts or changes caused by a revised product or offer.
How does pricing work?
Audits, creative projects and ongoing creative partnerships are quoted in Canadian dollars after the product, platform, deliverables, usage, revisions, timing and learning goal are understood. Every scope and price is confirmed in writing before booking.
Are you a UGC agency?
No. LOVERBOYYY♥ is a founder-led performance creative studio. UGC is one capability inside a wider system built around positioning, customer psychology, conversion strategy and believable creative.
What does performance creative mean here?
It means the creative has a job. The asset is built around a real customer doubt, clear proof, a platform-aware hook and a useful next action.
What usage rights are included?
Usage is confirmed in writing for every scope. Paid usage, creator whitelisting and exclusivity are quoted based on duration, platform, market and category.
Is raw footage included?
Not by default. Raw footage can be quoted when requested before production so capture, storage, transfer and usage expectations are clear.
Can we work together remotely?
Yes. LOVERBOYYY♥ is Canada-based and works remotely with brands. Products can be shipped for production, and reviews happen through a simple remote approval process.
Who is the monthly creative partner lane best for?
Brands with an active Meta, TikTok or organic testing rhythm benefit most. The lane is designed for teams that can share useful launch signals and need a reliable stream of fresh concepts and finished vertical videos.
Is this a fit for both Meta and TikTok?
Yes. Creative can be developed for either platform with attention to its placement, audience and native conventions. Final media plans and platform deployment remain with your team unless separately agreed.
Can you support creator-commerce or GMV workflows?
Conditionally. Creative can be adapted for eligible TikTok Shop, affiliate, creator-commerce or GMV-oriented programs when the brand, seller account, platform and market qualify. Access, eligibility, GMV and revenue are not promised.
Get a Fast Quote
Send the brief. Get the next move.
Share the product, platform, budget range and timing. Cody reviews every request personally and replies with the smallest useful next step, a clear quote or an honest pass.
- HQ reviews the product, platform, budget and timing.
- You receive the clearest recommended path, scope and quote.
- Work starts only after the deliverables, usage and price are confirmed in writing.
- Simple brief
- Direct founder review
- No password needed to request a quote
- Clear quote before work starts
- No pressure if it is not a fit