Performance ad concepts
Testable angles grounded in the offer, audience and buying friction.
LOVERBOYYY♥
Human Creative.
Performance creative for Meta + TikTok
Human Creative.
Built to Perform.
Founder-led performance creative for Meta + TikTok: customer-led hooks, scripts, product demos and finished vertical ads brands can test, learn from and scale.
Creative with a pulse.Canada-based · remote
What we build
A sharper creative system, not a content pile.
Every deliverable starts with the customer, the objection and the moment that earns the next second of attention.
Hooks + script variants
Multiple entries into the same idea so teams can learn beyond one cut.
Product demos + creator-led ads
Human product storytelling built for the feed and paid placement.
Video editing
Pacing, captions, pattern changes and clean platform-ready exports.
Fitness + wellness creative
Category-fluent work with credible energy, movement and instruction.
Launches + monthly testing lanes
Focused launch packages or a recurring creative cadence for ongoing tests.
Built for the learning loop
Each batch should make the next one smarter.
01Brief
Align on product, offer, audience, platform and useful constraints.
02Customer objections
Find the friction, questions and reasons someone does not buy yet.
03Angles + hooks
Turn customer truth into clear creative territories and openings.
04Production
Capture the product, performance and visual proof the idea needs.
05Edit variants
Build finished cuts with meaningful changes, not cosmetic duplication.
06Brand launches + tests
Your team deploys through its paid and organic workflows.
07Learnings
Signals from the market inform the next brief and creative batch.
↻Repeat with intent
A recurring lane compounds context without adding agency layers.
Clear scope: media buying and guaranteed revenue or performance results are not included unless separately agreed. LOVERBOYYY♥ produces creative your team can launch, test and learn from.
Ways to work together
Start focused. Build a lane.
The monthly lane is the best fit for brands that need consistent testable creative. The sprint and audit offer lower-commitment starting points.
Performance Creative Sprint
USD $1,200 starting point
A focused batch to launch a product, open a new angle or refresh paid-social creative.
- 3 finished vertical ads
- Concept, hooks + scripts
- Exact scope confirmed in brief
Monthly Performance Creative Lane
Custom monthly quote
A recurring concept, script, production and editing cadence that keeps the learning loop moving.
- 6 finished vertical videos per month
- Recurring concept + script development
- Production, editing + delivery cadence
Creative Audit
USD $250
Strategy and review for teams that need a clear view of what to make next.
- Prioritized creative angles
- Hook opportunities
- Next-test recommendations
Paid usage, raw footage, creator whitelisting and exclusivity are quoted by scope. Organic posting rights and deliverable usage terms are confirmed in the brief.
LOVERBOYYY♥GMV
Commerce-ready. Eligibility-aware.
Creative can be adapted for TikTok Shop, affiliate and creator-commerce, and GMV-oriented workflows when the brand, seller account, platform and market are eligible.
Selected work
Real products. Human delivery.
A selection of existing fitness, technology and lifestyle creative. Tap a piece to watch it in place.
Selected clips are presented as creative samples, not performance or revenue claims.
Open the full portfolio
Founder
Close to the work. Close to the customer.
Cody Laughlin
Founder & Performance Creative Director
Cody leads the strategy, scripting, on-camera production and creative direction behind LOVERBOYYY♥. Clients work directly with the person making the work—without account-layer handoffs.
As a fitness coach at F45 Blue Mountain and a former boutique spin instructor in Toronto, Cody brings real category fluency to fitness, wellness and lifestyle creative. These roles provide practical perspective, not endorsements by either business.
FAQ
Good briefs start with clear expectations.
What do clients receive?
You receive the finished vertical videos plus the concepts, hooks and scripts included in the agreed scope. Deliverable count, aspect ratios and export specifications are confirmed before production.
What is the typical turnaround?
Timing depends on product delivery, scope and feedback. A delivery schedule is confirmed in the brief; monthly lanes run on a recurring cadence designed around approvals and launch needs.
How many revision rounds are included?
Revision terms are set by project scope. The brief separates in-scope refinements from reshoots, new concepts or changes caused by a revised product or offer.
How does pricing work?
The Performance Creative Sprint starts at USD $1,200 for three finished vertical ads. The Creative Audit is USD $250. Monthly lanes are custom-quoted based on production needs, complexity and usage.
What usage rights are included?
Usage is confirmed in writing for every scope. Paid usage, creator whitelisting and exclusivity are quoted based on duration, platform, market and category.
Is raw footage included?
Not by default. Raw footage can be quoted when requested before production so capture, storage, transfer and usage expectations are clear.
Can we work together remotely?
Yes. LOVERBOYYY♥ is Canada-based and works remotely with brands. Products can be shipped for production, and reviews happen through a simple remote approval process.
Who is the monthly retainer best for?
Brands with an active Meta or TikTok testing rhythm benefit most. The lane is designed for teams that can share useful launch signals and need a reliable stream of fresh concepts and finished vertical videos.
Is this a fit for both Meta and TikTok?
Yes. Creative can be developed for either platform with attention to its placement, audience and native conventions. Final media plans and platform deployment remain with your team unless separately agreed.
Can you support creator-commerce or GMV workflows?
Conditionally. Creative can be adapted for eligible TikTok Shop, affiliate, creator-commerce or GMV-oriented programs when the brand, seller account, platform and market qualify. Access, eligibility, GMV and revenue are not promised.
Start a brief
Tell us where creative is getting stuck.
Share enough context to qualify the fit. Cody replies directly with the clearest next step—monthly lane, sprint, audit or an honest pass.
- Monthly retainers prioritized
- Clear scope before production
- No guaranteed performance claims